VanDrie Group accompanies Euro Commissioner Hogan to Saudi Arabia
Led by Phil Hogan, the Euro Commissioner for Agriculture and Rural Development, an EU trade delegation is paying an official visit to Saudi Arabia. During the trip, Henny Swinkels (Director Corporate Affairs) will represent the VanDrie Group. The agri and food trade delegation consists of 50 individuals representing businesses from 19 European countries.
The population of Saudi Arabia is rapidly increasing and the relatively high standard of living make the Saudi market attractive to European agri and food producers. The visit is intended to strengthen the relationship between the EU and Saudi Arabia in the area of agriculture, with the objective of further developing bilateral trade in agri and food products.
Henny Swinkels: “We have done business with our Saudi partners for years. Veal perfectly meets the demands of the Saudi community. They require food safety, traceability and quality, and we can meet those needs.” He continues: “This visit offers an excellent opportunity to strengthen the trade relationships we already have. Our ambition is to increase our sales in Saudi Arabia and its neighbouring countries.”